Marko Herman

B2B Marketing Leadership

Fractional CMO & Marketing Consultant

I provide scalable, results-driven marketing strategy and execution for B2B companies ready to strategically capture new leads.

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The B2B Fractional Advantage

Gain access to executive-level experience focused purely on the unique challenges of B2B marketing & lead generation.

Cost Efficient

Access 10+ years of marketing experience without the commitment and overhead of a full-time, six-figure executive hire. Pay only for the strategic hours you need.

Immediate Impact

No lengthy onboarding. I start generating an immediate strategic roadmap within the first few weeks, turning plans into measurable actions quickly.

Proven B2B Playbooks

I bring proven marketing approaches for B2B organizations, saving you years of trial-and-error and ensuring things get done the right way immediately.

Core B2B Service Areas

Strategic focus areas designed to drive measurable revenue growth and operational excellence.

Strategy & Positioning

  • Market analysis and ideal customer profile (ICP) definition.
  • Unique value proposition development and messaging alignment.
  • Competitive positioning to maximize market share potential.
  • Defining quarterly objectives and key performance metrics.

Demand Generation

  • Full-funnel demand generation planning and budget allocation.
  • Paid Advertising (PPC, social, display) strategy and optimization.
  • Content strategy for SEO & LLM optimization to drive relevant website traffic.
  • Lead scoring and MQL-to-SQL sales handoff process optimization.

MarTech Audit & Setup

  • CRM and marketing automation platform selection and integration.
  • Website analytics audit to ensure key conversion actions are being measured.
  • Reporting dashboards setup for real-time KPIs monitoring.
  • Integration of diverse tools and platforms to support growth.

Measurable Results & Impact

Examples of tangible outcomes delivered across diverse business challenges.

+40%

New clients achieved for an eCommerce brand in 6 months.

Achieved through rapid deployment of technical & content SEO, driving organic traffic growth and improved website visibility.

-35%

Reduced cost of acquisition from paid channels for a B2B SaaS product.

Refined targeting and creative testing led to a significant increase in conversion rates, dramatically improving funnel efficiency.

3-10+

Onboarded new team members for a B2B service organization.

Established recruitment processes and defined roles to scale the internal marketing team, supporting accelerated growth.

Ready to Scale Your B2B Revenue?

The fastest way to understand your growth potential is a quick, no-obligation conversation.

Book Your Strategy Session Now